Consumer Products Simulation Engine

The aim of the Consumer Products Simulation Engine is to coherently display sales-related decisions and planning for product line managers, account managers, brand managers and promotions managers:

• Which promotional prices and conditions cause which uplifts?
• Which brands have the best customer appeal/loyalty?
• What migrations are caused by price/promotions policy?
• In combination with which other categories are advertising campaigns for a brand most effective?
• How is a brand's customer profile affected by different sales channels and/or price changes?