Product Engine

With the Product Engine, the optimal structure of a core assortment can be established. It supplies key figures and forecasts that enable retailers to make faster and more reliable decisions with regard to listings and delistings.

Optimum composition

A category manager has to understand the customer. He must have a profound comprehension of the customer`s view on his assortment and his articles which includes not only sales and profit figures. The Product Engine from Dacos as a component of the Retail Simulation Suite allows such a view on the assortment and represents with a high degree of transparency coherences within the assortment not recognizable up to now.

Sales Slip Value Analysis

In addition to the sales and profit data of the considered articles, the sales slip value analysis  includes the real slip value. How high is the slip value if a considered article appears on it? Does an article which possibly does not yield any considerable profit take along with him on his slip other high-profit articles?

The sales slip value analysis considers for one subsidiary or subsidiary group per article exactly those sales slips which include this very article and consequently calculates the following figures:

  • Number of sales slips per month
  • Average revenue, profit and quantity per month for all sales slips that include the respective article
  • Average revenue, profit and quantity per month per indidual sales slip
  • Average quantity of different articles per individual sales slip

Hereby the user gets valuable information on what product purchases are combined with especially profitable purchase of other products. In addition to the assortment analysis the value analysis of sales slips is an ideal tool to look with determintation for those articles appropriate for promotion campaigns.

Moreover, the sales slip value analysis offers a “sales slip prognosis” for three months based on the latest purchase figures. As far as the data basis offers the respective possibility, seasonal influences and trends are take into account by this prognosis.

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Compound purchase analysis

The compound purchase analysis allows to analyse what articles the customer frequently purchases with each other. Thus the compound purchase analysis represents a qualitative counterpart to the sales slip value analysis which analyses the slips of a selected article as to its quantity and provides sales relevant figures such as the average revenue, profit and quantity of such a slip with regard to a subsidiary or a subsidiary group.

What a compound purchase analysis is used for:

  • To create consumer profiles for certain products: “Tell me what you intend to buy, and I tell you who you are.” Compound purchase analyses shed light on the consumer group of those articles under examination. This information is for instance relevant for the direct marketing to address systematically certain consumer groups with promotion campaigns (e.g. coupons) including compound merchandise groups.
  • To compose an article mix for promotion campaigns. Based on the key articles for a promotion (e.g. articles taken from a manufacturer`s Trade Promotion), the compound purchase analysis provides information on what merchandise groups the consumer perceives as a compound article to these products and what consumer groups are addressed by the promotion campaign. The decision on whether a strong focus is to be set by encouraging the purchase of additional compound articles or whether other non-compound articles are to be promoted is based on this specific information.
  • To create subsidiary profiles. What is the difference in compound purchases with different subsidiaries? Detected differences at this point may help to better understand the customer behavior of a specific subsidiary (in comparison with other subsidiaries). This enhanced comprehension on the other hand exerts decisive influence on how a subsidiary will deal with pricing, product portfolio or presentation in future.
  • To detect promotional effects. What is the difference  between compound purchases realized in periods of engaging promotional campaigns and those realized in non-promotional periods? Deteced differences at this point reveal for example how the consumer group of an article changes in the course of a promotion.


Example:
What does a customer purchase along with cereal bars? With a full-line provider you will come across articles such as bread, butter and milk – and this is no suprise.
So as to enable a more qualified answer to the preceding question, the request has to be precised:
What does the customer buy more frequently along with a cereal bar, namely significantly more frequently than on any slip? Under these circumstances, the answer will also include e.g. articles belonging to the merchandise group sport nutrition, cerealia, diet nourishment, wellness teas, rice wafers. The result is a consumer profile with direction to the sporting sector and health-conscious nutrition.

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