Retail Simulation Suite

The Retail Simulation Suite supports the optimization of prices, promotions, assortments and the individual customer approach. With the Retail Simulation Suite, Dacos has developed a new generation of analysis, forecast and simulation systems that are based on the most current findings in the area of Artificial Intelligence, e.g. machine learning, as well as trade and marketing research. The Retail Simulation Suite is composed of the four modules Price Engine, Promotion Engine, Product Engine and Shopper Engine.

Price Engine

There is room for price optimization with regard to many items in the assortments of retailers. The Price Engine as a component of the Retail Simulation Engine from Dacos allows retailers to make improvements in their gross profit by creating optimum price lines in merchandise categories.

Price Engine

 

Promotion Engine

Promotional offers whether flyers or circulars, price campaigns or approaches targeted directly at established customers, are an important medium for retailers with regard to customer acquisition and loyalty. The Promotion Engine, a component of the Retail Simulation Engine from Dacos®, allows retailers to significantly improve the effect of their promotional campaigns.

Promotion Engine

Product Engine

Many factors exert influence on how to structure the retailer`s assortments. The Product Engine allows the retailers to calculate article or manufacturer-based key figures and forecasts and to use these to evaluate their assortment modules.

Product Engine

 

Shopper Engine

Knowing both the customer himself and his personal preferences and characteristics becomes a decisive competitive advantage in the retail branch. The Shopper Engine enables customers to give individual buying recommendations for future purchases.

Shopper Engine