Data instead of Gut Instinct

New Software for Prognosis and Simulation – The Market Grows

Lebensmittelzeitung 08, February 23, 2007, Page 59 from Jörg M. Rode

Frankfurt, February 22, 2007. Software is increasingly being used where up to now, retailers followed their gut instinct. The programs for prognosis and simulation currently being offered to the consumer goods branch by the IT-industry are among the most exciting developments. In addition to sales projections and automatic dispatching, promotion and price optimizing are in the spotlight here.

The Saarbrücken company Dacos (H1/D05) is bringing its "Retail Simulation Engine" to Düsseldorf with three new functionalities. As an IBM stand-partner, the new company founded by Prof. Joachim Hertel will be informing us about the state-of-the-art tools for promotion-mix-optimization, article-performance-analyses and customer segmentation. Some of Dacos's other points of focus are tactical price optimization and compound purchasing analysis, which are currently being tested at dm.