Globus introducing Retail Simulation Engine across Germany

Roll-out launched at all 38 Germany hypermarket locations

Saarbrücken, 22.02.2008 — Optimising product ranges and sales promotions while increasing customer frequency, turnover and earnings – Globus is putting its trust in the solutions of Dacos Software and using the Product Engine and the Promotion Engine, two modules of the Retail Simulation Engine developed by Dacos, across Germany.

By providing product-range, group-purchase and till-receipt analyses, the Product Engine helps the product manager to more efficiently take decisions on assortments and listings. And the Promotion Engine will enable Globus to conduct a more effective and more focused form of trade promotion planning by automatically optimising the advertised product mix for a leaflet series in terms of its impact on customer frequency, turnover and earnings.

"Location-related and, above all, customer-focused product-range and promotion decisions are fundamental guarantors of success at Globus. In extensive real-world tests conducted at seven of our locations, we achieved promising results with Dacos' solutions. This is what convinced us to use both Dacos Engines to optimise the product range and leaflets for our 38 locations in Germany," said Uwe Lilienthal, Head of the product-range management drug store at Globus.