Artificial Intelligence Revolutionises Retail

Customer behaviour can now be simulated more reliably thanks to the newest research findings from the computer science field.

What does Artificial Intelligence have to do with price policies? How can programs increase customer retention? Dacos Software has developed software solutions based on the most up-to-date scientific methods from the field of Artificial Intelligence and econometric models, which calculate the behavioural patterns of consumers ~ the key to optimal prices, target-oriented advertising, high returns and satisfied customers. These products have already convinced companies such as dm, Globus, tegut, Ihr Platz and very recently, the Spar Switzerland. In February, Dacos will be presenting the new possibilities in behavioural prognoses: from the 13th to the 14th of February at the SAP-Congress for Retail and the Consumer Goods Industry in Leipzig, as well as at the Euroshop in Düsseldorf from the 23rd to the 27th of February.

Saarbrücken, 05.02.2008 — Is Germany caught up in an innovation jam? A company proves the opposite: with the Retail Simulation Engine, Dacos Software has developed a unique software that uses methods from Artificial Intelligence and machine learning for the retail industry. The software is already being successfully implemented in companies such as dm, tegut and Ihr Platz. The hypermarket Globus is intensifying its cooperation with Dacos and has decided to continue using the Promotion Engine to optimize their promotional activities, as well as the Product Engine to manage their assortments. Now, the Swiss Spar Management AG is also a customer of the technology enterprise from the Saarland. "The steady increase in the number of our customers shows that our business model works. Companies that optimize their planning with our software have a significant competitive advantage", says Professor Dr. Joachim Hertel, the Director of Dacos Software.